Today, over 50% of Americans are not investing in the stock market. Many see it as complicated, intimidating, and lastly, boring. Wizest wants to make investing more accessible, engaging, and consistent with today’s consumer behavior.
Axel is the founder and CEO of Wizest. In early 2019, he started Wizest with William Littlefield and Rafael Vallina, his longtime friend. They all share a vision of democratizing access to financial advisors.
Wizest is now going live and the team is excited to bring value to both investors and advisors.
Before Wizest, Axel worked in several industries and companies across Europe and the US. During the last several years, his career was in banking, specializing in strategy, digital transformation, and digital banking. In his last project, he built and launched a new online bank. Axel holds two master’s degrees: in industrial engineering from France & Spain, as well as an MBA from the MIT Sloan School of Management.
William is a co-founder and the CTO of Wizest. He leads the development of the Wizest mobile application, website, and cloud infrastructure. William’s experience spans from technical and development expertise to early stage fundraising.
Prior to Wizest, William launched two startups and also worked in Fortune 500 companies, including a fintech experience at Visa. He holds both an undergraduate and graduate degree from Case Western Reserve University, where he has been developer-in-residence for their startup incubator, building products and providing technical consulting to founders.
William is also a philosopher of technology and applied ethics. He contributes to numerous publications as an author and technical reviewer.
Rafael is a co-founder and the CPO of Wizest. He leads product strategy and delivery at Wizest. Rafael has over 10 years of experience in product management and consulting.
Rafael started his career at BCG as a consultant, in sectors like banking, media, and technology, In the last few years, Rafael focused on product development and management. He began working both in startups, like Omaze, and big technology companies, like Symantec and Amazon. He holds a master’s degrees telecommunication engineering from Spain, as well as an MBA from MIT, where he met Axel.
Lazaro Gonzalez
Chief Marketing Officer
Lazaro is a co-founder and the CMO of Wizest. He leads the branding and marketing strategy along with customer acquisition strategy. Lazaro’s experience spans digital marketing along with a strong technical background.
Prior to Wizest, Lazaro created, developed, and managed digital marketing campaigns for Fortune 500 companies, including the nation’s leading digital service providers. Most recently he was the head of a direct-bank where he launched a separately branded digital only bank and managed all functions of digital marketing efforts including development of SEO/SEM, strategies for multiple divisions of the bank.
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